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This is a perfect opportunity for the floor staff to give the visitors their sales pitch.Įven savvier is that lately marketers have been adding charging stations along with comfy lounge chairs. Exhibitors who implement lounge areas are finding success at getting people into their booth and having them stay there for extended periods of time. Consider that it can be exhausting spending all day at a trade-show, and most folks want a brief respite from all that walking.
Trade show booth design app how to#
To this end, consider embedding and dispensing attractive scents to capture the attention of visitors passing by your booth.įor too long marketers have focused almost exclusively on how to wow trade-show visitors that they’ve forgotten the one thing that appeals to everyone regardless of demographic: comfort. And don’t ignore the power of scent marketing, as the human nose has hundreds more receptors than the eye and ear, so to ignore the power of scent is to turn your back on a crucial tool. So it’s smart for trade show marketers to avoid monotonous presentations in favor of unique lighting design, touch-panel interfaces, gamification, interactive displays, etc. The goal is to get people connecting with your brand, and according to the Harvard Business Review, amplifying the sensory qualities of your exhibit is the perfect way to do so. There are five senses in total, and it’s time that trade-show marketers appealed to all of them. Playing off the first trend, business owners and marketers are realizing that they aren’t limited to engaging visitors merely by sights and sounds. Are there engagement interactives that speak to the visitors and enhance the overall experience?įor specific inspiration, check out these examples of booths the excel at experiential design. Instead ask yourself if the experience is comfortable to visitors.
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So you should cease thinking in terms of square footage and the numbers of demo stations. Ultimately, the trend is moving towards a “human-centric” booth experience. You can even incorporate 3D mapping technology and texturized graphic displays utilizing materials such as metal and wood. In 2018 we’re seeing not only flashy colors that grab attention but using unique signage, new fabrics, and textures that create an aesthetically pleasing booth design. Every element should work together to facilitate a common goal: making it clear to the potential customer how your product or service will benefit their business.
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But today that’s not just about having a flashy design-you want it to appeal to the potential customer’s emotions and imagination.Įverything about the booth design should be intuitive. You want your booth or display to make an impact on attendees instantly. Starting with the aforementioned fundamentals, first impressions are everything. Here are some emerging trends that are revolutionizing trade shows that marketers need to be aware of. Marketers have more tools at their disposal to engage their targets. It’s because exhibiting is a great way to engage an audience, and advancing technology means the landscape of trade shows changes with each passing year. That’s what happens when your target audience shops in real time.īut there are more fundamental reasons that trade shows are an effective marketing strategy. Moreover, 91% of attendees say that being at a trade show impacts their buying decisions. This is because they bring a host of vendors together under one roof. It’s all in the statistics-when it comes to efficiency, 85% of B2B marketers and salespeople say that trade shows e. If you’re a business owner or marketer who’s serious about maximizing ROI, then you need to have a presence at industry trade shows. ©2018 - Guest Post by Ryan Gould, Elevation Marketing